Having a very diverse and inclusive workforce is so important in today’s society, but it is often difficult for companies to implement. A lot of businesses do not necessarily keep this in mind nor have a healthy balance of different people from different backgrounds working for them. Here are three reasons your workplace can benefit from an inclusive environment:
Higher level of innovation and creativity from employees: Having a work environment with a larger variety of employees from different backgrounds, skills, and knowledge will lead to more creative ideas. Employees will also feel more comfortable sharing these ideas in such an accepting environment and this will help your business stand out more from the businesses that only operate in one tone.
Larger pool of talent to recruit from: Expanding recruitment searches to include a wider range of hiring candidates, including ethnicity, age, etc., can increase the chance of finding the best hire for the role. Instead of focusing on hiring a specific type of person, this idea drives the focus to recruiting the individual based on the skills they bring to the table and how they can improve your business.
Your business becomes more appealing to potential hires: When a potential candidate comes across your business and sees a wide range of people from different backgrounds, they are more likely to feel accepted, comfortable in the work environment, and accept any potential job offer.
In conclusion, besides being morally the right thing to do, being inclusive is smart to help your company grow along the right path. It has been proven that companies that maintain their values to employees tend to be the ones that continue to thrive.
Effective face-to-face communication is very important in the workplace because it allows for professionals to connect with each other on a more personal level. This leads to increased problem-solving and deeper bonds among employees which can contribute to many factors that are necessary to a successful company. Here are three specific benefits of having good face-to-face communication in your team:
Increases credibility and trust: Trust is not developed over text messages and phone conversations, but through making eye contact and reading body language. Speaking to someone face-to-face allows for them to see how your actions align with their words and make people feel more comfortable around you. This is specifically helpful when onboarding new employees as they are able to better get a sense of the environment and team they are joining.
Makes resolving conflicts much simpler: Reading a coworker’s nonverbal cues is a great way to discern how they really feel about a potentially difficult situation. If a person seems to ease up when you present a solution, you can better identify if the solution is going to work as opposed to guessing tones via text or over the phone.
Saves time: It could take a person hours to respond to a text message or email, while simply taking the time to walk over and have a conversation with someone gives you the benefit of potentially receiving an answer immediately. Even if someone doesn’t have an answer right away, speaking directly to their face shows that you care about this issue, and would help motivate them to get an answer back to you as soon as possible.
All in all, face-to-face communication builds employee relationships to a point where they can successfully carry out company tasks at an expedited pace. It is also good for overall company morale and should be encouraged by all caring employers.
It can be very frustrating when you deal with employees who you know can offer a lot more, but are simply not performing up to their potential. A lot of people are simply working for a paycheck, and their job performance can reflect that. Whether they are dissatisfied with their jobs or just unmotivated, you have the tools at your disposal to get these people into better shape to create a better all-around work environment. Here are three tips to help you get your low-performers into becoming your highest-producing employees:
Focus on job satisfaction: Happy employees are naturally going to perform better than those who aren’t happy. Ask your low-performing employees what they dislike about the job instead of reprimanding them every week based on their performance. Whether it's the lack of fulfillment in their duties or unrelated-to-work issues, showing that you care will help the employee feel validated, and you might be able to find a solution to their problem.
Give some space: This may seem like the opposite of what you actually want to do given that if someone is underperforming, your natural urge is to keep them on a tighter leash. But as long as your employee understands the deadlines and what goes into the role, giving them more autonomy can be another subtle way of instilling your confidence in them and making them feel appreciated, which will change their attitude.
Offer meaningful learning opportunities: Provide your staff with learning opportunities that fit their needs. If there are courses that you think would benefit their growth, encourage them to participate in those. If there are TED talks or YouTube videos that they might enjoy, but that might change their mindset, have them watch them. Learn what your employee specifically needs and tailor a program that will help them along that desired track.
The reality of all of this is that some people won’t change, but you hired this person for a reason. So if you recognized their potential, you should put an effort into changing their perspective, and these tips should help you along that path.
Especially when the week is coming to a close, it can be very hard to stay motivated to focus and accomplish tasks. Focusing on something for eight or more hours a day can be draining, so it’s up to each individual to understand the things that motivate them the most and then style their work according to those goals. If you are having trouble finding what motivates you, here are three tips to get you back on the right track:
Don’t think about your job as hard work: Don’t view the projects you face as being intimidating to accomplish, but rather as a way for you to further yourself along in your career path. Your mindset is important, so view all of your work as one step closer to your goals.
Stop worrying about trivial things: Look at your task list, and determine what is either demotivating or unnecessary for you to do. Oftentimes we overemphasize things that don’t pertain to what we need to accomplish now.
Understand when you are most productive: This varies from person to person, but tackling your hardest tasks during the times of day that you are most productive is the easiest way to set yourself up for success. If you feel motivated right at the beginning of work, then take on your biggest projects then, while saving the less tasking ones for later in the day, when you might be losing steam.
Motivation is a personal endeavor, and it’s up to you to determine what specifically works for you. Hopefully, these tips can be a good starting point for you to tackle all the tasks at hand.
For any business, having a set of core company values is very beneficial. It makes it easier for a company to make decisions, communicate its principles to its customers and employees, and makes it easier to hire employees that share in the company’s vision. If you don’t own, define, and care about the values of the community, they will evolve on their own, and it could potentially hurt your business. Here are three elements of creating effective core values for your company:
Find unique values: Effective company values should be unique to your leadership values and be related to past experiences. It’s easy to hide behind formulas that sound great, but don’t apply to you. Each business is unique so figure out the passion that drove you to start your own.
Keep them simple: There’s no point in having these extravagant and deep core values if nobody can remember them. A short list of words or short sentences will be easier to remember and help guide your team’s decisions.
Evolve your values over time: As the company grows, the values you started with might not still pertain to the direction in which you are headed. As new opportunities arise, it’s a good thing to revisit your values to make sure they are on brand with the future of your company.
A good set of core values can be a great tool in allowing your company to effectively make decisions. If you need help with establishing your core values, use these three elements as a basis for your process.
Everyone runs into those customers who are interested in your product but make it difficult for you to get them to commit to purchasing. One way to anticipate and navigate through tough sales situations is with a method called SPIN Selling. SPIN selling involves using a sequence of questions asked in a particular order to build up towards the close and help you seal the deal. The acronym, SPIN, stands for Situation, Problem, Implication, and Need Payoff. Here are the four categories of SPIN selling, broken down so you can better understand how this method works
Situation: Situation questions function as a tool to gather information. They help you better understand the customer’s background and involve questions like “Who is your current service provider?”
Problem: Problem questions help reps identify pain points and understand the problem the customer needs to be solved. They involve questions like “Do you ever lose service in certain areas?”
Implication: Now that you understand what the problem is, implication questions involve asking the customer why they need whatever the problem is solved. Understanding why the customer wants their issue resolved can help you get to the cause and determine how you are going to help them avoid the problem.
Need Payoff: Finally, once you have gathered enough information, you lead the customer with a closing question to help them conclude on their own before leading into your sales pitch. These questions are usually framed with phrases like “Wouldn’t it be easier if…?”
In conclusion, following this approach can help you increase your conversion rate, especially with some of your more difficult customers.
The constant hunt for more money, and always measuring yourself based on your revenue is not a good way to run a business. Using money as a measuring stick is enticing because it’s one of the few objective measures of progress for a business. But just having profits alone will not be fulfilling for you or your team. Here are three specific reasons why focusing on earning money is not the smartest approach for your business:
Has a negative effect on personality: Teams that solely work for their paycheck become less likely to ask for help in situations of need and are, conversely, less likely to help their other team members. This is detrimental to a business’s ability to grow and produce results.
Lack of emphasis on customer’s needs: Teams that only care about making a profit are less likely to seek out relationships with customers. Instead, they tend to view each individual as just a number, which will lead to poor customer service and a lower retention rate. Customers want to feel appreciated, and failure to make them feel that way will lead to their doing business with another company.
Neglect internal issues within the company: If your focus is only on financial gain, you will become solely focused on external gain. This can lead you to be unaware of internal problems in your organization such as team morale.
If you make all of your career decisions based on money, you will always be looking for more and fail to find happiness.
In any sales situation, connecting with prospects is crucial. A sale can be ruined simply by making a bad first impression, so it’s important to make building a good relationship with the customer your top priority. Here are three sales tricks to instantly connect with any customer:
Turn down the enthusiasm: Many salespeople greet every customer with the same cheesy overly eager greetings. Prospects pick up on that immediately which destroys your chances of building any trust with them or gaining any respect. Instead, focus on being genuine. Prospects enjoy talking with a real person and will be more open to connecting with you.
Talk less: Prospects should be the ones doing the majority of talking in every sales conversation. However much you are saying to prospects now, you can definitely stand to talk even less. Ask more open-ended questions that customers can elaborate on and listen more closely to their responses.
Find a common ground: People develop connections easier and have a better long-term memory if they have something in common with what is being said in the conversation and what is going on in their life. Find a commonality between you and the person speaking and elaborate on it to leave a lasting impression in their mind.
People buy from those they trust and respect, so use these tips to form a deeper connection with your customers, and you will see better results.
A market leader is a company with the largest market share in an industry, and can often use its dominance to affect the competitive landscape and direction the market takes. A company can establish itself as a market leader by being the first to offer a product or service that is novel enough to attract a customer base. If you are not currently in the process of forming a new client partnership, here are three other ways you can set yourself up to be a market leader:
Be the black sheep: Competition is always fierce even in niche markets, so businesses need to find ways to differentiate themselves from others in their industry. Focus on what can set your business apart. It could be your branding approach, promotional sales you can run; anything that sets you apart from the competition.
Move quickly: Don’t wait for perfection to start implementing new ideas. Nothing will ever be perfect, and if you don’t move on inspiration when it happens, somebody else will. The great thing about entrepreneurs is that new ideas come a dime a dozen, so don’t be afraid to try new things till you find what works.
Satisfy your customers: What a customer says about your brand makes the whole difference, and with today’s technology, the power is literally at their fingertips. A product or service needs to be high quality with high-quality delivery to turn them into advocates for your company. Use negative feedback as an opportunity for your brand to grow, and train your employees on how to properly interact with the customers.
Be ambitious with your marketing campaigns and be aware of the suggestions above to help your company stand out from the competition today.